We believe that consumers, while finding flashy websites entertaining are not at a site to view the artistic splendor of some creative webmaster. They are there to obtain information.
Our sites are built to give them what they want without being distracting or hard to navigate. We strive to expertly design and create a website that is impressive, cohesive, well laid out, fast-loading and easy to use.
A web design should be equally balanced in regards to:
Attractiveness—look and feel
Load Time—optimizing design for website size
Friendliness—easy to use, navigate, and read
No undue emphasis should be placed on any one factor. There is little reason to overload a site’s page with slow loading, distracting graphics and images.